Know Your Brand Famous Guitar & Bass

1. Jackson
Jackson is a famous brand of electric guitar that bears the name of its founder Grover Jackson.

Starting from Wayne Charvel of Charvel Guitar Repair sell from Glendora, California in 1970 to strengthen the business Charvel.
With its own holdings, Jackson was not interested in maintaining the old name. Then Jackson Guitars was born. From 1979 to 1986 companies located in San Dimas, California. They make guitars in this location until later the company merged with IMC, or International Music Corporation. Now, Fender holds the rights to the label and the manufacturer Charvel guitars are the same as the initial model created at the location of San Dimas.

Throughout the glory years of the 1980s heavy metal music, including one of Jackson's brands that have a high quality, and diendors Americans are made ​​by the famous guitarist. Jackson guitars are also best known as Rhoads-V guitar they made with the late Rhandy Rhoads, former guitarist of Quiet Riot and then Ozzie Osborne. Randy Rhoads has a loyal fan so this guitar is pretty much hunted.

1990s, bringing a change of music trends. Guitar Jackson began to produce a cheaper guitar, which made ​​the Asian version. With a design that was made ​​more attractive and accessible to the buyer until the lower classes.

In 2002, Fender Musical Instrument Corporation purchased Jackson / Charvel, and operations moved to the Fender factory in Corona, California.

About the guitar Jackson:

- From the beginning until now, Jackson has a characteristic guitar is sleek, elegant designnya, with the motive of aggressive features, fit and synonymous with hard rock and metal musicians.

- Guitar Jackson "Professional Series" is a sign that shows the Japanese version, which is made of many popular models of Amrik. So all Jackson guitars with a "Professional" in headstocknya was made in Japan.

- Guitar Jackson "Performer" is a sign showing the old model of Jackson, which is produced during the mid-1990s in pabrik2 Asia (initially Korea, then Japan).

Musisi2 famous and Jackson endorsers include:

Phil Collen (Def Lepard), Mark Morton (Lamb of God), Dave Murray and Adrian Smith (Iron Maiden), Dave Mustaine (Megadeth), Pat O'Brie (Cannibal Corpse), Criss Oliva (Savatage), Mille Petrozza (Kreator ), Twiggy Ramirez (Marilyn Manson), Randy Rhoads (Ozzy Osbourne and Quiet Riot Formerly), James Root (Slipknot and Stone Sour), Antonio Rucci of (Count Your Blessings), Richie Sambora (Bon Jovi), and many more including Prisa also (guitarist girl Indonesia).

2. ESP

In 1975, Hisatake Shibuya opened a shop called Electric Sound Products (ESP) in Tokyo that provide custom parts for guitars. In 1976, ESP gained a reputation as a provider of high-quality replacement parts. And now that ESP also began producing guitars under the ESP and Navigator brand in the Japanese market.

Parts ESP was first introduced to the U.S. in 1983. ESP began to develop custom instruments for local musicians of New York, between 1984 and 1985. Among musisi2 it is Page Hamilton (Helmet), Vernon Reid (Living Colour), Vinnie Vincent & Bruce Kulick (KISS), and Ronnie Wood (The Rolling Stones). At this time, ESP also introduced the Series 400 as the first production line distributed in the U.S..

In 1986, George Lynch discovered ESP while on tour in Tokyo. Lynch entered into an ESP shop looking for a replacement neck and learned that ESP also provides a custom guitar. As a result made ​​the famous ESP ESP Kamikaze. ESP soon introduced the M1 Standard, MI Custom, Horizon Custom, and the Surveyor bass into the market.

In 1993, ESP moved its headquarters again but this time moved to Los Angeles. There, ESP opened an office on Sunset Blvd. in Hollywood. In 1996, LTD was created to produce ESP's high-quality products. But some time after the introduction of LTD Korea and Indonesia made, ESP penjualnnya stop the majority of its flagship Japanese-made instruments in the United States because the price of exports to Amrik problem.

In 2002, ESP berkempang rapidly and was ranked top in the industrial instrument. This is largely due to the purchase of Jackson Guitars Fender, which is one of ESP's rivals throughout the 1980s and the 1990s.

With this event, many Jackson endorsers switched to ESP, because their designs are very interesting, and almost resembles the original terms of both quality guitar and bass. This has sparked a feud between fellow players. Jackson Players assume the ESP as low and tracing instrument, while the ESP say the same about Jackson.

Some musicians who left Jackson to turn to the ESP is included Dave Mustaine (Megadeth), Adam Darski (Behemoth), Alexi Laiho and Roope Latvala (Children of Bodon), Dan Jacobs and Travis Miguel (Atreyu), Galder and Silenoz (Dimmu Borgir) .

About ESP:

- ESP is one of the famous guitar product in the era of Thrash metal music in the 1980s in addition to Jackson.

- Musisi2 class world to use ESP (endors) include:

Michael Paget (Bullet for My Valentine), Michael Devin (White Snake), Rob Caggian (Anthrax), Damian Marley (son of Bob Marley), Aaon Julison (Kid Rock), etc.. And also musicians formerly from Jackson: Dave Mustaine (Megadeth), Adam Darski (Behemoth), Alexi Laiho and Roope Latvala (Children of Bodon), Dan Jacobs and Travis Miguel (Atreyu), Galder and Silenoz (Dimmu Borgir).

- Products ESP Original series has three main series, namely the type of Edward, Grassrot and Navigator.

ESP series Edward generate moderate to high tones like ESP Standard Series.

ESP series further into the segment Grass Root "value oriented" and seemed to Grass Roots series is the generic version of the LTD version.

ESP Navigator is a replica version of the guitar and bass Gibson or Fender.

- There are again several series model ESP guitar, like his model Truckster James Hetfield, created in honor of the anniversary of the company to 30. Other models such as, AX series, the Standard Series, Mirage Series, Xtone Series, and Signature Series.

Depending on the target market (ie Asia, America, Europe) and brand (ESP, LTD or Xtone), various models arranged in series of marketing.

3. PRS

PRS stands for Paul Reed Smith, is an American guitar manufacturer headquartered in Stevensville, Maryland. PRS Guitars was founded by guitarist and luthier Paul Reed Smith in 1985. Paul Reed Smith Guitars is a leading manufacturer of high-end electric guitars. PRS guitars, originally created for a local guitar player, then became highly regarded by musicians and collectors around the world.

PRS has a characteristic sound of modern, fairly smooth voice output and sustain the resulting also quite deep. Its own weight relatively mild, so players can easily onstage without having bothered by the weight of the guitar. Because modern character, PRS also suitable for the use of rock or metal music.

PRS famous for his guitar with character and well ... expensive.
But starting in 1990 to make low-end guitars that cost friendly, but still do not sacrifice quality, namely PRS Student Edition (SE) models.

PRS SE guitar was created for beginners who want to grow professionally as well as price-sensitive.
For PRS Custom, made ​​in Korea, but still have the same quality standards with American-made PRS.
Interestingly, unlike other low-end guitars, PRS SE Custom has a bolt-on construction pads neck like a guitar heavyweights. In addition, this guitar used on the rear body mahogany wood and coated with maple.

Musicians who use PRS guitars among others:
Orianthi, Dave Navarro, Al Di Meola, Carlos Santana, Mark Tremonti, etc.. Included also Andra Ramadhan (Andra and The Backbone) and the god Bujana (Gigi).