Google TV, Netflix and other entertaining news "Now watching"

It’s all so entertaining, this tech news:

• Could this be the year that makes Google TV worth watching? The buildup to next week’s Consumer Electronics Show in Las Vegas is so far dominated by items related to Google’s fledgling effort. LG, for example, will reportedly unveil its first Google TV there. LG will join Samsung, Sony and Vizio as makers of televisions featuring Google TV, according to a Google blog post.

Marvell Technology shares are getting a boost from its deal to supply chips for Google TV. Previously, Intel had supplied the chips, but the world’s largest chip maker has retreated from TVs, according to Bloomberg. Shares of Santa Clara-based Marvell are up nearly 2.5 percent to about $15.60 as of this post.

New hardware partners are fine and dandy, but if Google doesn’t announce any content deals at CES next week, this year could be nothing but a repeat of last year. In 2011, Google TV failed to catch on because it did not seem to add much value to TV viewing. The reason: lack of online content, a problem since the platform’s inception. (See Google TV needs more time in the oven, but can content be baked in?) Logitech, a manufacturing partner, said in November that it would stop making Revue set-top boxes, and its CEO called Google TV “a mistake of implementation of a gigantic nature,” according to the Los Angeles Times.

Another reason to watch how Google TV fares: It could soon be competing with Apple’s iTV, which is rumored to be coming out this year. (See Apple bites: iTV coming next year?)

• Netflix shares are again up sharply today despite recent developments that could spell trouble for the Los Gatos company.

First, Peter Kafka at AllThingsD reports that Netflix and others will have to wait longer for access to DVDs from Warner Bros. Kafka’s sources say the studio will double the time Netflix, Redbox and Blockbuster have to wait for new releases from 28 days to 56 days. In October, Warner Bros., which is among the companies pushing the new physical disc/online access UltraViolet platform, hinted this move would be coming. (See Online content fights: Warner vs. Blockbuster…) Kafka says the announcement could come during CES next week.

Also, HBO reportedly has decided to stop selling discounted DVDs directly to Netflix. Although Netflix says it will still provide its customers with discs of HBO programs, it’s just another sign that content providers increasingly want to control distribution — and something that can continue to drive up Netflix’s costs. In HBO’s case, it wants to give priority to its own new streaming service, HBO GO.

Speaking of controlling distribution, a deal struck by Comcast and Disney yesterday is another example. Under the 10-year deal, Comcast subscribers will “in the coming months” gain access to Disney content on computers as well as mobile devices. Among other things, according to Bloomberg, it will give Comcast subscribers access to ESPN even when they’re not sitting in their living rooms.

Still, other news from Netflix this week offer reason for optimism: It said subscribers streamed about 2 billion hours of content in the past quarter, and its first original series will make its debut next month.

Netflix shares, which are up more than 8 percent to $85.90 as of this post, have risen nearly 24 percent so far this year.

• By the way, Amazon.com’s online video-on-demand service LoveFilm has reportedly struck a deal to stream BBC and ITV content, which would give its customers access to new and archived shows including “Doctor Who.”

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